In 2024, my life was a mess...

How I turned it all around

At the start of 2024, my life was a mess:

  • Writing 3,000 words a day of toxic content for a red pill YouTube channel just to pay the bills.

  • Making barely £500 a month from my coaching business.

  • Struggling to afford a windowless room in a 5-person apartment in Lisbon for 350 euros a month.

  • Overweight, depressed, and chronically anxious, constantly battling hypochondria.

Late 2023 … I took this photo after I decided to turn it around

I was locked in the hell between my ears.

If only I could go back in time and tell that version of myself that 2024 would be the best year of my life.

He wouldn’t have believed me.

But here’s what I would tell him:

In 2024, you will:

  • Hit your first £10,000 month in December (cash collected).

  • Lose nearly 10kgs of body fat and get a 6-pack for the first time in your life at 32 years old.

  • Train Muay Thai in Thailand for 10 weeks, fulfilling a childhood dream.

  • Take your family on a vacation to the south of Portugal.

  • Grow your audience to nearly 50,000 followers.

December was a good month.

And most importantly:

That relentless inner critic who’s chased you since boyhood will soften and become an encouraging advisor.

What got me here was one thing:

Untangling the deep-seated belief that I didn't deserve to be happy and successful.

The truth is, I was always capable.

But I was also my own worst enemy.

I was sabotaging myself to stay safe and comfortable because the little boy in my mind associated success with pain.

It was safer to be broken, broke and invisible.

When I started shedding that old skin (and a LOT of tears), I felt the weight and the lost potential begin to evaporate.

For the first time, I got out of my own way and began taking consistent, inspired action.

One thing I’m carrying forward into 2025 is this:

Inspired effortless action from a place of self-love (not punishment).

The shame-driven hustle, the Andrew Tate-style grind—none of that has a place in my life anymore.

For the rest of my life, I’m here to serve men, to help them become the best, most integrated, healed, and value-driven leaders they can possibly be…so they can drop the mask and have authentic and incredible relationships and serve the world.

And I give myself permission to love the process and enjoy every single second of it.

To myself, I’ll say this:

If you thought 2024 was good, mate … you haven’t seen anything yet.

I love you, Oliver.

From the big brother inside your head.

We’ve got this.

And to you, mate…

Your support means the world to me.

What’s one thing you’re most proud of from 2024—or excited for in 2025?

I’m eager to hear it.

Let’s keep growing, healing, and getting better together.

Happy New Year.

Oliver